Here is the synopsis of our sample research paper on Marketing Mix for Simply Fit. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper providing a section of a larger marketing plan for a fitness center. This portion contains four sections: Marketing Strategies, The Marketing Mix, Implementation Plan and Evaluation and Assessment Methods. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgMxSimFit.rtf
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Unformatted sample text from the term paper:
Simply Fit will market the business and its services to the local Council on Aging and to area physicians, offering discounts to those referred by their doctors or coming to
Simply Fit through the local Seniors Center or one of the agencies associated with the Council on Aging. As baby boomers approach retirement age their numbers will be increasing,
and focusing on retired people can increase daytime utilization and increase membership without increasing pressure on capacity during hours of peak use. The Marketing Mix
The traditional marketing mix consists of the 4 Ps, which are product, price, place and promotion (Kotler 2000). Each must be managed well for the marketing mix
to be as effective as possible (Joseph 2001). Product. The product, obviously, is that thing being sold. It does not need
to be a tangible good, it can also be a service. In short, it is the thing, commodity or service that an organization exchanges with consumers for money.
Its sale or function keeps the organization alive and growing. In the case of Simply Fit, of course, the product indeed is a service.
Price. The product is seen as being the most critical of all the Ps of the marketing mix. If the product is of poor quality or
does not perform to promised levels, then all the other Ps are superfluous. When the product is sound, however, price will be important as well.
Aside from pricing according to production costs, there are several measures that can be used to determine an optimum price for the product. An optimum price
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