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Essay / Research Paper Abstract
A 3 page paper discussing changes in the marketing mix for a good and a service over the past decade. The good discussed is the PC; the service used as example is dog grooming. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSmktgMxGdSvc.rtf
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Unformatted sample text from the term paper:
Change is one of the few constants of todays business environment; nowhere in the past decade has that change been as evident as in the personal computer (PC) industry.
The purpose here is to assess changes in the marketing mix for a good and a service. The good, of course, is the PC; the service is dog
grooming. The Good: A Computer During the rush of sales in the months prior to the turn of the last century, one
author noted a truth painful for leading PC manufacturers: "seated in front of a PC with the name scratched off, you couldnt tell the difference between an IBM and
a Dell, Compaq or Gateway. And would you care? Probably not. Buying a PC today is no more complex than getting, say, a toaster" (Greenfield, et al., 1999; p. 50).
And in the time that has elapsed since the publication of that article, there is much less difference in the price of the PC relative to the toaster as
well. All manufacturers seek to cease "chasing the bouncing ball of hardware margins down the stairs" (Burrows and Sager, 1999; p. 148).
Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone only a few years ago.
Certainly, the price "P" of the marketing mix has changed dramatically in the past decade, as the product "P" has changed much less. The promotion "P" touts price, generally
without mentioning the quality that has declined over time. The place "P" has changed as well, and today computers are available in a wide range of outlet types.
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