Here is the synopsis of our sample research paper on Marketing Massage Oil In the United Arab Emirates. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktMasOilUAE.rtf
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Unformatted sample text from the term paper:
One of the benefits of entering a new market not yet in its rapid growth phase is that others have taken on the task of educating consumers to the
existence of products they did not use in the past. This is the position in which the distributor of Elemis Massage Oil currently finds itself. A new market
already has been created but there are few active competitors at present, providing the company with a broad range of opportunity in the United Arab Emirates (UAE). SWOT Analysis Strengths
* Women typically are the leading purchases of products in the health and beauty segment, and the women of the UAE are free to purchase those products if they wish.
* Massage may not be one of the leading pursuits for relaxation purposes in the UAE, but it exists in an area of growth and can be expected to increase
in popularity in the future. * The company cannot secure a "first-mover" advantage in that there are competitors already in place, but it can effectively compete with the few companies
currently offering massage oils in the UAE market. * The UAE enjoys one of the worlds highest per capita incomes at US$43,400 (United Arab Emirates, 2006), and individuals have sufficient
disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing a retail outlet for the product that is not dependent
on storefront or distribution through existing spas, extending potential distribution beyond those currently acquainted with and involved in massage as a relaxation therapy (Abele, Caesar and John 2003). Weaknesses *
As stated, massage is not yet one of the first choices for those seeking relaxation and the benefits that massage can bring. The company may need to practice active
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