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Essay / Research Paper Abstract
This 14 page paper is the second of a set of two papers. This paper presents the primary research looking at how low cost airlines should be marketed in the UK. This paper conducts the primary research, presenting the tools and that were used, including a fictitious questionnaire or survey and then present the finding with results. The bibliography cites 4 sources.
Page Count:
14 pages (~225 words per page)
File: TS14_TElowairco2.rtf
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Unformatted sample text from the term paper:
surveys. Before looking a the results we need to look at the way the research was conducted. 1.2 The Survey Tools The
main tool is a paper survey that is given to a number of respondents. The target market that has been selected are those who are either planning to travel by
low cost air carriers in the next twelve months or who have travelled by a low cost air carrier in the last twelve months.
This tool has been selected as it is the simplest way of gaining a high level of results with severe cost constraints in place. It is also a
form of research which can be added to with some quantitative research at a later date if this is deemed to be necessary.
There are a number of advantages. The research can make use the results to closed question in order to undertake statistical research, such as finding out the principle drivers
for the decision making process when booking an airline or testing the levels of awareness. This type of research, is also able to help counteract any researcher bias. In
any research there will always be bias, by separating the questions from the researcher or slants on intonation will not impact on the respondent. However, there are also some potential
problems, such as incomplete questionnaires, misunderstood questions and a higher level of non returned questionnaires. The type of passenger that the low
cost airlines are aiming for are also likely to be able to access the internet, as most companies run most of their promotions through internet sites, some are almost only
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