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Essay / Research Paper Abstract
A 3 page overview of a fictional company that intends to target specific components of both a specific geographic region and U.S. Internet users alike in their product marketing. This paper lists five specific web sites that will be helpful in allowing the company to accomplish that task. Bibliography lists 5 sources.
Page Count:
3 pages (~225 words per page)
File: AM2_PPmrkAna.rtf
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Unformatted sample text from the term paper:
Clothing for a Womans Active Lifestyle" is an innovative new business idea involving the creation of a womens outdoor clothing store that targets married women who are members of
community churches. The product line will be both functional and bent towards those that have not only fitness in mind but also spirituality. A significant percentage of this
business profits will be donated back to community churches. Because the clothing features messages of a religious nature it is expected to have wide appeal in this community and
among those segments of the Internet population that will be jointly targeted in the marketing plan. This business, envisioned by Ms. Sarah Middleton is contemplating establishing its first storefront
in a medium-sized Midwestern city, Paducah, Kentucky. The business will target both area residents and launch an aggressive Internet advertising campaign targeting women across the Southeastern United States. An
important part of this business success is the development of an effective marketing information system. This system will rely heavily on information and statistics that can be freely accessed
on the World Wide Web. Numerous web sites have been located that will be helpful in the development of the marketing information system. These include Plog Research, the
web site of the Kentucky Cabinet for Economic Development, FreeDemographics.com, the web site of Pew Charitable Trusts, and Ameristat.org. A brief description of each follows:
Plog Research (http://www.plogresearch.com) A collection of studies designed to unearth key
facts regarding the lifestyles and purchasing habits of numerous segments of the American public. This is a massive database and should prove helpful in more effectively honing an marketing
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