Here is the synopsis of our sample research paper on Marketing Hurricane. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper looks at the case study of the Hurricane Outward Bound School, supplied by the student. The paper starts with a consideration of the current position of the school and their marketing activities, the threats and opportunities they face, the impact of political and regulatory controls, economic influences social influences, competitive forces and technological factors. The paper then looks at how marketing should take place to maintain the schools values, use the core competences, maximise the use of resources and keep stakeholders happy.
Page Count:
16 pages (~225 words per page)
File: TS14_TEhurrican.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
self esteem, leadership skills and team working abilities. The school in non profit making, revenue is gained from fee paying students and contract customers and private donations. The school needs
to increase revenue. The organisation needs to adapt and change, there is a strong educational culture within the school, but to enhance the revenue, in a market that
is increasingly competitive, to enable the work to organisation the marketing needs to look to attract more corporate customer to increase revenue. A $540,000 increase may be achieved with only
an additional nine courses a year sold to corporate entities, and as such this may retain the balance and avoid alienating donors or compromising the schools values. 2. Situational Analysis.
The current situation of the Hurricane school is one that shows the development lifecycle, with the movement from the growth stage to a stage closer to maturity. When
the school started it was experimental and the current director, Peter Willauer was the founder of the school, which has existed since 1965, and unlike many other schools
in the same or a similar market Willauer is the only founder that remains in charge of the school more than twenty years later. 2.1 Current Market and Marketing The
school operates in the outward bound market. Set up as a non profit making organisation the aim is to develop the attendees who are mostly students during the summer and
enhance feeling of self confidence, teamwork and respect for the environment. There are several schools around the country which all have similar aims, each has an area of speciality,
for the Hurricane school which has five locations the speciality is the sea, where there are lessons taking place on boats to teach the skills and as these are learnt
...