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Essay / Research Paper Abstract
A 22 page paper combining a business plan for a startup business with a marketing plan for the first several months of operation. Grandma Tracy’s Popcorn is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress in its marketing message. The paper includes discussion of the 4 Ps of marketing (product, price, place and promotion), as well as projected financials for the first six months of operation (balance sheet, breakeven analysis and cash flow analysis). Bibliography lists 4 sources.
Page Count:
22 pages (~225 words per page)
File: CC6_KSmktgPopcorn.rtf
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Unformatted sample text from the term paper:
is a startup company that initially will sell popcorn balls made from a "secret recipe" which will become part of the marketing information given to consumers. The "secret" is
a family recipe containing no preservatives of any kind. All the ingredients are those that can be found in any well-stocked kitchen, a fact that the company will stress
in its marketing message. Purchasers will be able to confirm this fact by reading the ingredients list, which will be encouraged in marketing and advertising.
The Product We plan to offer many more products than only popcorn balls in the future, so that product
is not specifically mentioned in the company name. Using the name of Grandma Tracy conveys wholesomeness and family ties, two qualities that todays consumers approve most. The products
purpose is that of enjoyment, but we also hope to bring a measure of comfort and familiarity to the customer as well. Taste and appeal also will factor into
marketability. The recipe for the initial product will have no difficulty with passing requirements of regulatory agencies. As stated above, the ingredients
are standard items in any kitchen and the product contains nothing that can be described as controversial or questionable. Popped corn, sugar, salt, corn syrup, vinegar and vanilla constitute
the entire ingredients list. External Market Environment As an entire segment of the snack industry,
popcorn in all forms - theatre sales, microwave packages, prepopped packaged corn and other forms - constitutes the third largest segment of the snack industry in the United States.
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