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Essay / Research Paper Abstract
A 6 page paper providing an "autopsy" of the failure of Webvan, an Internet-based grocery shopping and delivery service. Webvan was a great concept that busy people could greatly appreciate. Operation would be difficult with today's fuel costs, but still could be possible. Webvan's greatest legacy may be its testimony to the need for sound and astute management in any company of any type. Bibliography lists 4 sources.
Page Count:
6 pages (~225 words per page)
File: CC6_KSwebvMktFail.rtf
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Unformatted sample text from the term paper:
a service did everything "right," from offering pleasant and efficient customer service to making life easier and less complicated for customers. The idea could have been sound, but the
very premise on which Webvan was built involved changing long-standing habits among grocery shoppers. Its fans were more than willing, and it was adding more customers at a respectable
rate. In the case of Webvan, the company did not fail in spite of managements efforts, but rather because of them. Webvans Service
The idea behind the Webvan concept was a wonderful one for todays increasingly time-pressed families and single professionals. The individual was able to place a grocery order online
and have it delivered to his home in the metropolitan areas in which Webvan operated. In the days before the great technology selloff, Webvan was admired for its high-tech
approach to such a mundane activity as grocery shopping. Customers were able to order anything that they were likely to find in their local supermarket, including fresh meat, frozen
items and in-season produce. There was not a great price differential involvedm though the total grocery order was higher than if the customer
personally had done his shopping and loaded his bags into his home himself. For only a slightly higher total cost, the customer was able to order his groceries and
have them delivered directly to his home, saving many customers several hours weekly. Customers were able to view the cost differential as a relatively small price to pay for
the reduced aggravation of grocery shopping and the time saved in not having to collect and check out their items themselves. One author
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