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Essay / Research Paper Abstract
This 5 page paper considers the environmental conditions that were present to help drive the development of the Toshiba Tablet PC from marketing perceptive, looking at the human, social, technological and general market conditions. The bibliography cites 4 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEtabletPC.rtf
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Unformatted sample text from the term paper:
place. The device was launched in 2002 at a time when there was a growing demand for smaller computing devices. There had been a mature of the PC market and
the move towards lap top computing had been growing and lap top computers were increasingly important and useful. The demand for smaller units that could be used in the same
way has also been present for some time. The general trend in technology was desire to miniaturize it, these was not only seen with the computer, but other devices from
the cellular telephones and satellite navigation systems through to MP3 players and stereo systems. If we look at Toshiba and the development of the Table PC there were a range
of factors, the changes in the types of technology that were available, market expectations, social trends and the human demands are all present, the development of supporting software and hardware
were all factors along with the cost and demand projections for the future (Kotler, 2003). Table PCs are smaller computers that have pens fitted to them that allow the user
to write on the screen and make use of hand writing technology, called a tablet PC as they resembles small writing tables. The use of smaller and smaller lap tops
was creating the bridge to table PCs and for many companies the move made use of small keyboard arrangement so the device was, in reality a small laptop. However, this
made use difficult and the small size was not found to be satisfactory for many used. Toshiba were a manufacturer that were already making both desktop and laptop PCs. In
order to retain market share and gain new sales this was a development that the company could not ignore, other companies, such as Hewlett Packard were entering this market and
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