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Essay / Research Paper Abstract
This 18 page paper looks at the potential target market for Dubai Internet City and presents a marketing plan to attract more residents for the area. The situation is examined, potential personas of the target market are created and a marking plan with marketing mix and costs is presented. The bibliography cites 6 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEdubaiinter.rtf
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Unformatted sample text from the term paper:
Costs 17 5. CONCLUSION 19 REFERENCES 20 Executive Summary Dubai Internet City is one of several development taking place in Dubai, complimented
by other such as Dubai Media City and Dubai Knowledge Village. The area, which is 300 million square feet in size already houses 180 clients, and growth rates have been
high. However there has been a decoration of growth and a marketing plan is needed to target a specific area to increase sales. Iran has been identified as an area
that has a great deal of potential with business that want to grow but are constrained by factors such as the perceptions of the country and its international trade
relations as well as trade sanctions. The idea is to hold a major event; an exhibition and conference on international business, which will promote Dubai Internet City in order to
attract the right target market, creating interaction and a positive image in a marketing approach that will also generate revenues from other advertisers and exhibitors in order to subsidize the
marketing costs. It is projected that the net direct cost will be $237,000 and this should generate 12 new contracts over the following two years. 1. Introduction Dubai
Internet City is a well established high tech business park, the 300 million square foot business ark, which was inaugurated in 200 and already has 180 clients. The initial rate
of growth was impressive, at more than 150% for 2000 - 2003 but this rate of growth has decreased significantly. Partly as percentage increases will decrease as the Neville of
the revenue increases, making large increases proportionately smaller. However, at the Dubai Internet City of will a there appears to be in a slowdown in the take-up of the different
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