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Essay / Research Paper Abstract
A 5 page paper discussing approaches to marketing American disposable diapers in Turkey. Disposable diapers already are available in Turkey and have been for some time, so marketers of the new product will not be introducing a foreign concept. Likely marketing messages will need to focus on heightened hygiene rather than on mothers' convenience. Muslim women are unlikely to purchase products that can be described as convenience items in the absence of other, very good reasons to purchase the product. Marketers will need to focus on the products' benefits for the child who will be wearing them. Bibliography lists 9 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgDiapTurk05.rtf
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Unformatted sample text from the term paper:
Turkey is a blend of old and new, with a traditional and ancient social culture but striving diligently to build a modern economy that can hold its own on a
global scale. The purpose here is to provide a plan for marketing American disposable diapers in Turkey. The Economy Turkey technically is
a developing economy, based on its per capita GDP of $7,400 (Turkey, 2005). A "less developed" economy is one in which per capita income is less than $9,266, the
point at which the World Bank considers an economy to be a high-income one (What Is An Emerging Market?, 2002). Per capita income can be either above or below
this mark in an emerging market. An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to
that of the worlds more advanced nations" (What Is An Emerging Market?, 2002). In this sense, an emerging market country does not have to be poor to qualify for
the distinction, but it certainly is one in transition, as is the case in Turkey where per capita GDP has increased $400 in two years time. The Population
Turkey is a country of 69.7 million people, 26 percent of whom are below the age of 14 (Turkey, 2005). As a developing nation,
Turkey still retains a high birth rate of 16.83 births/1,000 population in 2005 (Turkey, 2005), with an average of 1.94 children born to each woman.
Though Turkeys average life expectancy is more than 72 years, it still has a high infant mortality rate. Of every 1,000 births, 41 babies die as infants
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