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Essay / Research Paper Abstract
A 5 page paper identifying a target market for crop insurance. This type of policy can give farmers a greater sense of control over their own destinies as well as greater freedom in practicing sound practical risk management. It needs to target the small and mid-sized farmer whose operating capital for the following year depends on his own efforts in the current year. Those large corporate farms with access to operating capital from outside sources operate at much less short term risk. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgCropIns.rtf
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Unformatted sample text from the term paper:
stereotype of being highly conservative, staid and far more interested in reality than in possibilities. Non-farm people believe that many farmers may be of only questionable intelligence (i.e., they
farm because they can do nothing else) and are not trained in much of anything besides tractor driving and tractor maintenance. Those best acquainted with the business of farming
know that nothing could be further from the truth. Any company hoping to successfully market crop insurance to these gamblers best have a
clearer view of the business of farming. Farmers have no time to waste; marketers need to gain their attention quickly and in a manner clearly beneficial for the farmer.
The Business of Farming Popular perception holds that farmers in general are not risk takers,
a position that only underscores the non-farm individuals own lack of experience with reality. As a class, farmers perhaps constitute the largest single type of high-stakes gambler. They
literally bet the farm each year to plant their crops with the anticipation that they will realize a return on their investment at the end of the year, after the
harvest. Between planting time and harvest time lay a wealth of possible disastrous scenarios and events that can befall the farmer or the
crop, only a few of which the farmer can have direct control. Management of the farm and the crop clearly are the responsibility of the farmer, but obviously no
one can have any control over the vagaries of the weather. If there is either too much or too little rain at varying critical stages of crop development and
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