Here is the synopsis of our sample research paper on Marketing Concepts; Segmentation and the Product Development Process. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 9 page paper looks at two major concepts of marketing and how they apply to Dyson the vacuum cleaner and washing machine manufacturer. The paper looks at the value and application of segmentation and then at the concept design product development process. The paper ends with a short section of controlling and maintaining quality. The bibliography cites 6 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEmarkdyson.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
product can appeal to the target market. If we consider a large well known company such as Dyson; well known for innovation and new product development we can consider different
elements of this company to understand the way in which products are developed to satisfy markets. Question 1; The Importance of Segmentation
The segmentation of a market will mean that the consumers or end users are broken down into categories that may also mean that the services that t are marketed
to them may be differentiated and targeted to that market. Segmenting is the division of the consumer base, or potential consumer base into
categories where there are similar characteristics. There are a number of ways a market can be segmented. Traditional methods of segmentation may included demographics dividing the market by characteristics such
as age, gender or ethic background (Hooley et al, 1998). Other psychical attributes may be used, such as geographical location or even characteristics such as weight, hair colour or
even those with poor eyesight (Hooley et al, 1998). The use of these segments has been seen over many years. However,
it has been argued that segmentation along these lines is too general. The use of socioeconomics may also be used as a segmentation strategy, looking at occupation, income and education.
More recent development also include the use of consumer life cycle stages, looking at factors such as marital status and position of children if any. ACORN; A Classification of Residential
Neighbourhoods may be seen as bring many of these more objective measure together (Hooley et al, 1998). These are all objective measures, but the use of more subjective measures are
...