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Essay / Research Paper Abstract
This 10 page report discusses marketing of computer hardware in Germany. Prices in Germany have been low, due to the fact that the market has a great deal of competition, with small local suppliers playing a role in this market. Computer 'supermarkets' have also had a great deal of success in selling personal computers inexpensively in Germany. However, numerous factors such as import/export regulations, the overall economy situation of Germany, exchange rate risk, transportation and other factors that have an impact on marketing and distribution are discussed. Bibliography lists 13 sources.
Page Count:
10 pages (~225 words per page)
File: D0_BWgermPC.rtf
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Unformatted sample text from the term paper:
more noticeable in the United States than most parts of Europe. Prices in Germany have been low, due to the fact that the market has a great deal of competition,
with small local suppliers playing a role in this market. Computer "supermarkets" have also had a great deal of success in selling personal computers inexpensively in Germany.
According to Denton (1997), there are a number of indications that Europe is starting to make better use of information technology in both business and
the home. Germany has been one of Europes leaders in the area. As the world moves into the 21st century, there are greater opportunities for funding, fewer impediments
to marketing, and a new business culture has dawned, assisting developers of software and hardware. Denton (1997) also adds that computer systems are now central to big firms in some
sectors, such as financial services, but research by the market research company, IDC, indicates that computer sales in Europe are now lower than in Asia Pacific. However, according to the
multinational corporation Siemens Nixdorf of Germany, there is still far too much regulation in the labor market. The German economy is the worlds
third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), among European countries, Germany is the United States second largest trading partner.
Germanys strong post-war economic growth has afforded its citizenry one of the highest standards of living in the world, with what some view as the industrialized worlds most comprehensive set
of unemployment, health and educational insurance and guarantees. Nonetheless, tenacious unemployment, enormous transfer payments to eastern Germany, and only abstemious investment income,
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