Sample Essay on:
Marketing Compaq in the Global Market

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Essay / Research Paper Abstract

A 21-page paper discussing strategies for Compaq to target potential home computer users in economies that are nearly developed, but have not yet attained fully developed standing. Compaq's retail opportunities have been eroded in the US by the commoditization of the PC, but computers are much newer in many parts of the world. The company does not face an opportunity to repeat its astounding periods of growth as in the early years by entering into these new markets, but it does have opportunity to greatly increase revenues and extending the life of its current products. Bibliography lists 19 sources.

Page Count:

21 pages (~225 words per page)

File: CC6_KScomqMktg.wps

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