Here is the synopsis of our sample research paper on Marketing Communications in the Private and Public Sectors; Providing Goods and Services. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 10 page paper discussing the role of marketing in the public and private sectors; the 4 Ps; differences in marketing goods and services; and the value of market research. Neither of the four Ps can stand alone in contributing to the success of a product or service, at least not on a long-term basis. Each, however, can contribute to the success of the product or service (Joseph, 2001). Those offering any good or service to the public need to ensure that the product remains relevant to the consumer. Market research, public relations and marketing communications fill roles in achieving that end. Bibliography lists 11 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KSmktgCommPubPri.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
For decades, the view of the public sector is that those who work in it are "public servants" and agencies should operate as effectively as possible. Fiscal
efficiency typically has not been an overriding factor in the decisions made regarding the nature and scope of public service. The notion of public service, public goods and operation
of each has its base in the philosophy of Adam Smith. In his Wealth of Nations, Smith maintained that it was the responsibility of government to provide, operate and
maintain those goods and services for which private investors could not easily regain their investments. The purpose here is to assess the idea
that marketing communications have no place in the public sector; how marketing communications differ between service and manufacturing businesses; and the value of market research in developing marketing communications. The
Public Sector One purpose of this effort is to evaluate the meaning of the statement, "The conflict between the culture of community service
and the perceived role of marketing is one which has a considerable influence on the development of marketing in the public service" (Chapman and Cowdell, 1988; p. ___). As
stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the government permission to govern them, as Plato
stated in his Republic. Though many of the individuals who constitute "the governed" seem to prefer to complain about their various governments and the inconsistencies within them, Platos observation
nonetheless is valid even today. We do indeed give our consent - even if in the form of noninvolvement - to be governed by the government that we have
...