Here is the synopsis of our sample research paper on Marketing Communications at Johnson & Johnson. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 16 page paper discussing how Johnson & Johnson might improve marketing communications. The company has weathered several complaints and lawsuits regarding marketing claims from the early years of the new century and by 2005 focuses on positive marketing including "America's Nurses: They Dare to Care" and "Having a Baby Changes Everything" campaigns along with the "Johnson & Johnson Spotlight Presentation(sm) series" of family-oriented television programming sponsorship serve to promote J&J in a positive light. Bibliography lists 25 sources.
Page Count:
16 pages (~225 words per page)
File: CC6_KSmktgCommJ-J.rtf
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Unformatted sample text from the term paper:
site, cited in the bibliography: Some information often requested by students is considered company confidential and is not disclosed. This includes such information as organizational charts, market share and marketing
strategies ... We do not provide information on our competitors, strategic planning or advertising campaigns other than what is available in our special Advertising section (Student Resources, 2005). This seems
to be a long-standing policy, as evidenced by this statement: A J&J spokesperson ... says the company does not comment on internal brand strategy" (Johnson & Johnson jettisons pH5.5
name, 2003; p. 9). Policy for purposes of the paper is synthesized from industry accounts. Introduction and Background Based in New Brunswick,
New Jersey, Johnson & Johnson has been in operation since its founding in 1886. When William Weldon took over as CEO in 2002, he became only the sixth person
to hold the office of CEO at the company (Johnson & Johnson Names New CEO and President, 2002). The companys preferences in finding leaders are exemplified in Mr. Weldons
history with the company. He joined Johnson & Johnson in 1971 as a sales representative, became an executive vice president and then became the managing director of a division,
and in 2001 unofficially took over daily operations of Johnson & Johnson as he was being trained to succeed Ralph Larsen upon his retirement in 2002 (Johnson & Johnson Names
New CEO and President, 2002). Most of those in high leadership positions within the company can cite a similar pedigree and long-term employment with J&J.
With nearly 110,000 full time employees, Johnson & Johnson is the public face of a collection of more than 200 distinct businesses, all of which are related
...