Here is the synopsis of our sample research paper on Marketing Coca-Cola's "Georgia" Coffee Drink. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The paper provides market analysis including characteristics of purchasers; industry and competitor assessment; and marketing strategy. It concludes that Georgia holds promise for bringing older consumers back to Coca-Cola without imposing any age stigma on either the company or its products. Bibliography lists 7 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KSmkrgPlCokGeo.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
entire soft drink industry has been fairly scrambling within the United States in recent years as consumers tastes continue to drift away from dark colas to lighter, fruitier and less
sugary drinks. Now as never before, marketers are charged with knowing who their customers are, what they want for themselves and what they are willing to do to get
it. Successful marketers need to closely examine what makes consumers behave in the way that they do; at present so that the Coca-Cola Company can be successful in offering
its new coffee drink, Georgia, to the US market. The Coca-Cola Company Coca-Cola has the worlds most recognizable brand and is available all
around the world. The entire beverage industry has undergone changes in recent years that have affected Coke along with its competitors. Nearly
from its inception, the mission of the Coca-Cola Company has been to make the product a universal, global one. Long before the globalization trend that has now become so
familiar was ever conceived, it was Cokes policy to work to place its product "within arms reach" of anyone with the most casual of thoughts of wanting one right away.
Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that its mere presence is
not enough to ensure success. The company relies on volume sales, and the cultures of other nations are such that people are not given to drinking one after another
as so many do in the US. Though Coke truly is available "within arms reach" of the entire population of Western Europe, the typical European drinks one serving with
...