Here is the synopsis of our sample research paper on Marketing Channels: Online Education. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 5 page paper discussing channel change in higher education. Distance learning in whatever medium is not a new idea, but has been practiced since the turn of the last century. The old correspondence school has gained new life with the advent of the Internet, leading many schools to reevaluate their marketing plans. Online offerings increased 72 percent between 1998 and 2000, and growth continues. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgOnlinEdu.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
in whatever medium is not a new idea, but has been practiced since the turn of the last century. The old correspondence school has gained new life with the
advent of the Internet, leading many schools to reevaluate their marketing plans. Between 1998 and 2000, online offerings increased 72 percent (Carnevale, 2000).
Developments at the College Level The newest twist in the distance learning of today is that many old, established and respected
universities are offering many courses online; some even offer complete degrees. Some offer single, special-interest classes as well as degree programs, while others limit their offerings to full degree
programs only. Duke Universitys MBA program is one of the most respected in the country, and it is known for its innovation. It was offering weekends-only classes for
working professionals as long as 15 years ago. Today, students are not required to maintain such geographical proximity. Chris Colbert, president of
a Boston advertising agency, is enrolled in Dukes online MBA program. For a total tuition of $95,000, Colbert does most of his work online and on the weekends.
Successful completion of the program (and therefore awarding of the degree) requires five weeks of study on Dukes Durham, North Carolina campus, as well as two weeks each in class
time in Germany, Brazil and China. In a typical study session, Colbert "reviews a finance lecture from a CD-ROM, checks his class e-mail and prepares for a chat session
with classmates collaborating on a case study" (McGinn, 2000; p. 54). Distance education has its devotees, but it has its critics as well.
...