Here is the synopsis of our sample research paper on Marketing Challenges and Aluminum Bats. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 7 page report discusses the
controversy regarding aluminum versus wood in baseball bats and decreasing the
maximum allowable diameter - increasing the weight of the bat . . . who knew there could
be so many issues related to baseball bats!? And who knew these issues could be the basis
for lawsuits, heated debate, and endless discussion in the sports magazines and between
baseball “analysts.” As a result, marketers face enormous challenges but they also have
remarkable opportunities. Bibliography lists 7 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWalubat.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
related to baseball bats!? And who knew these issues could be the basis for lawsuits, heated debate, and endless discussion in the sports magazines and between baseball "analysts." The controversy
associated with aluminum bats -- they cause the ball to go farther faster making it more dangerous, they offer an unfair advantage, even that they "ping" instead of "crack." Hruby
(1999) explains: "Introduced in the mid-1970s as a cheaper, more durable alternative to wood, metal bats have become increasingly potent, forged with advanced alloys enclosing pressurized air chambers" (pp. 42).
As with every other aspect of modern life, technology has changed how people live -- from work to play. Customer Wants and Needs The very issues that are the
most controversial about aluminum bats also have the potential to be the most powerful in terms of marketing them. The fact that they have been proven to increase batting records
for college teams, as well as the number of home runs per game should be seen as a positive consideration rather than one with negative connotations. Hruby adds that: "Some
coaches and players claim these powerful bats are ruining the integrity of the game and placing pitchers at undue risk" (pp. 42). But what might be considered is that the
increased hitting has added a greater measure of excitement to a game that has floundered, especially on high school and college campuses, because fans have declared it a "boring" game.
Furthermore, aluminum bats actually provide athletic programs with a longer-lasting product which ultimately proves itself to be extremely cost effective for school teams that virtually always are seeking increased funding
for equipment. Patton (1984) adds: "... aluminum bats, which cost more than wooden ones but almost never break, have become the standard at every level of baseball except the professional
...