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Essay / Research Paper Abstract
The 3 page paper looks at five different categories of marketing medium which could be utilized by iPod, looking at both television advertising billboard advertising, as well as personal selling, public relations and promotions, outlining strengths and weaknesses of each approach. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEmarkipod.rtf
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Unformatted sample text from the term paper:
for different sources, or supportive messages through different mediums (Kotler and Keller, 2008). The iPod has been marketed highly successfully, with a differentiated image for style and functionality. There are
many marketing options that are available which may build in the existing image. For this we may look at the use of different approaches to marketing. Advertising has a
major advantage. The use of television advertising has a major advantage on terms of the scope and scale of the potential audience. Television advertising has a potential to reach a
very large audience is a very short period of time. It is also known that were messages are received through different senses are more effective than messages received through only
one sense, so messages that are seen and heard are more effective than messages that are only seen or heard (Hooley et al, 2004). The use of aspiration marketing may
be used, with images that the target market may aspire, or the use of association market, such as with the use of well known personalities where there is the use
of an individual that the target market may listen to, such as a popular musician. However, there are some weaknesses with this approach; it can be very expensive. The use
of television advertising may also be difficult due to the high level of interference or noise, individual may not hear the message due to the family around them, or getting
up during the commercial breaks, There is also the aspect of ensuring that there is is placement, ensure that the audience is watching a television program unlikely to be those
who are the target market for the product is being sold. Therefore, although there is potential high benefit from this, there is also potential across. In addition to this the
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