Here is the synopsis of our sample research paper on Marketing Bahrain’s Fakhrawi Bookshop, Revised. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 53 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the company’s customers. Additionally, the paper the company’s external environment, including the political and technological environment in which the business operates as well as the government’s current efforts to promote tourism and the Bahrainisation of Bahrain business. Additional chapters discuss corporate social responsibility (CSR); the marketing mix; and applies marketing theory to operation of the company. Another chapter provides the results of a customer survey and identifies several alternatives for the business; and the final chapter summarizes the effort and makes recommendations for Fakhrawi Bookshop for the future. Includes 3 tables and an appendix containing the survey questionnaire. The Harvard style bibliography lists 44 sources.
Page Count:
53 pages (~225 words per page)
File: CC6_KSmktgBkBahrain2.rtf
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Unformatted sample text from the term paper:
information supplied by the student with the original order. Abstract 2 Chapter I. Introduction 2 1.1 Introduction to Objectives, Research Questions and Argument 4 1.1.1 Objectives 4 1.1.2 Research Questions 5
1.1.3 Argument 6 1.2 Fakhrawi Bookshop and its Environment 7 1.2.1 Definition of Key Terms 9 1.3 Introduction to the Literature 9 Chapter 2. Literature Review 10 2.1 Organization
Size 10 2.2 Customer Satisfaction 11 2.3 Putting Research Into Practice 14 Chapter 3 Methodology 16 Chapter 4 The External Environment 17 4.1 The Political and Technological Environment 18 4.2
Tourism 19 4.2.1 Indirect Benefit 20 4.2.2 Direct Benefit 22 4.3 Workforce Development 22 4.3.1 Connection with Customer Satisfaction 27 4.3.2 Corporate Social Responsibility 30 Chapter 5 Marketing 33 5.1
The Marketing Mix 33 5.2 Application of Marketing Theory 37 Chapter 6 Findings and Possible Alternatives 40 6.1 Findings 40 6.2 Possible Alternatives 42 6.2.1 Category 1 Questions 42 6.2.2
Category 2 Questions 42 6.2.3 Category 3 Questions 43 Chapter 7 Recommendations 44 7.1 Develop a Training Program 44 7.2 Conduct Annual Customer Surveys 46 7.3 Automate Customer Information 46 Chapter
8 Conclusion 47 Appendix 51 Survey Questionnaire 51 Abstract Fakhrawi Bookshop is a two-location book publisher and retailer operating in Manama, Bahrain, the capital
city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to
true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the companys customers. Additionally, the
paper addresses Fakhrawi Bookshops business and the companys external environment. This includes the political and technological environment in which the business operates, as well as the governments current efforts
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