Here is the synopsis of our sample research paper on Marketing Bahrain’s Fakhrawi Bookshop. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 41 page paper assessing customer satisfaction at Fakhrawi Bookshop, a two-location book publisher and retailer operating in Manama, Bahrain. The store’s owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight. Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the company’s customers. Additionally, the paper the company’s external environment, including the political and technological environment in which the business operates as well as the government’s current efforts to promote tourism and the Bahrainisation of Bahrain business. Additional chapters discuss the marketing mix and applies marketing theory to operation of the company. Another chapter provides the results of a customer survey and identifies several alternatives for the business; and the final chapter summarizes the effort and makes recommendations for Fakhrawi Bookshop for the future. Includes 3 tables and an appendix containing the survey questionnaire. The Harvard style bibliography lists 41 sources.
Page Count:
41 pages (~225 words per page)
File: CC6_KSmktgBkBahrain.rtf
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Unformatted sample text from the term paper:
Study 4 Definition of Key Terms 5 Literature Review 6 Organization Size 6 Customer Satisfaction 6 Putting Research Into Practice 9 Methodology 11 Chapter 1 12 Business Description 12 Chapter 2 13 The External Environment 13 2.1. The Political and
Technological Environment 14 2.2 Tourism 16 2.2.1 Indirect Benefit 17 2.2.2 Direct Benefit 18 2.3 Workforce Development 19 2.3.1 Connection with Customer Satisfaction 23 Chapter 3 26 3.1 The Marketing Mix 26
3.2 Application of Marketing Theory 29 Chapter 4 33 4.1 Results 33 4.2 Possible Alternatives 34 4.2.1 Category 1 Questions 34 4.2.2 Category 2 Questions 35 4.2.3 Category 3 Questions 35
Chapter 5 36 5.1 Recommendations 36 5.1.1 Develop a Training Program 36 5.1.2 Conduct Annual Customer Surveys 38 5.1.3 Automate Customer Information 38 5.2 Conclusion 39 Suggestions for Further Research 39 Appendix 40
Survey Questionnaire 40 Abstract Fakhrawi Bookshop is a two-location book publisher and retailer operating in Manama, Bahrain, the capital city of this island
nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer base, and whether that satisfaction extends to true customer delight.
Toward that end, this paper discusses conditions that currently exist in Bahrain and provides an account of a survey of the companys customers. Additionally, the paper addresses Fakhrawi Bookshops
business in Chapter 1, and Chapter 2 examines the companys external environment. This includes the political and technological environment in which the business operates, as well as the governments
current efforts to promote tourism and the Bahrainisation of Bahrain business. Chapter 3 discusses the marketing mix (i.e., the "4 Ps" of marketing) and applies marketing theory to operation
of the Fakhrawi Bookshop. Chapter 4 provides the results of the customer survey and identifies several alternatives for the business; and Chapter 5 summarizes the effort and makes recommendations
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