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Essay / Research Paper Abstract
A 15 page paper discussing Boeing’s newest product line. Introduced in April 2004, after six months of offering the product for sale to customers Boeing has orders for only 62 planes rather than the 200 it expected in 2004. The paper examines environmental, economic, political and other factors affecting Boeing’s industry, as well as the marketing mix, sales efforts and marketing information. The airline industry continues to lose money each quarter, but economic conditions continue to improve. Recommendation in the executive summary is for Boeing to increase its sales efforts to enable it to take full advantage of first-mover advantage. Bibliography lists 4 sources.
Page Count:
15 pages (~225 words per page)
File: CC6_KSmktgAudBoe.rtf
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Unformatted sample text from the term paper:
Boeings 7E7 Dreamliner boasts an innovative design visually pleasing to passengers and operationally pleasing to airlines. It is a product that airlines can see as supporting their marketing efforts
to their own customers, while its fuel efficiency allows airlines to operate each flight more profitably. This is crucial in todays market, of course, and it likely is the
7E7s strongest initial selling point. * Environmental conditions are improving, particularly economically. The airline industry can be expected to grow in terms of flights if not in terms of
competitors, particularly internationally. * The 7E7s greater fuel efficiency contributes to customers profitability and makes a point with those concerned about the environment. * The 7E7 is quieter than all
other models, making it attractive for use in those areas with noise regulations. * There appears to be no ready substitute for the 7E7. Airbus is retrofitting an older
model to compete, but that retrofit will not be able to match operational efficiencies. * The marketing mix appears to be sufficient for the present.
Recommended action at this point in the 7E7s history is to increase sales efforts and to carefully analyze present conditions before making the sales forecast for 2005.
Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before the competition is able to offer a similar product.
Environmental Aspects On September 10, 2001, the stock market was uncertain but holding its own, and many of the nation largest companies
were announcing disappointing second quarter business results. Following the longest period of economic expansion in US history, the economy was showing signs of entering the "bust" phase of the
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