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Essay / Research Paper Abstract
5 pages in length. Marketing is the ideal way to express one's ideas and creativity, while at the same time accomplishing the needs and wants of the business world. In today's world, that also means incorporating the Internet as a way in which to reach all possible target markets. When the student examines the benefits of a career in marketing, one of the most important considerations will be the overwhelming impact online advertising has had upon the industry as a whole. Bibliography lists 4 sources.
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5 pages (~225 words per page)
File: LM1_TLCMarkC.rtf
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In todays world, that also means incorporating the Internet as a way in which to reach all possible target markets. When the student examines the benefits of a
career in marketing, one of the most important considerations will be the overwhelming impact online advertising has had upon the industry as a whole. II. MARKETING AND THE INTERNET
Business marketing is not what it used to be. With the advent of Internet advertising that reaches far beyond the limited scope of brick-and-mortar stores, business owners are readily
able to reach across the globe in order to sell their products, allowing for an entirely new approach to advertising. In truth, the limitations that once existed within the
marketing industry have all but disappeared, leaving the career completely open to an entirely different look, feel and acceptance. While this technological advance has proven essential for both small
and large companies alike, it has also come to represent a new wave of guerilla marketing tactics if the overabundance of Internet retailers expect to effectively compete with one another.
Brian ODonnell has come to understand just how important this aspect of marketing is to his Armitage Ace Hardware store, which he has only just recently taken online.
By doing so, ODonnell has placed himself squarely in the middle of some of the most innovative marketing structures in business history. "...By ambushing, zigging and zagging, Mr. ODonnell
has positioned it as a fast-growing, Internet-based retailer of popular hard goods made by companies that cant or dont want to mount their own electronic storefronts" (Buss, 1999, p. PG).
What ODonnell has learned from his Internet experience is priceless marketing tactics when it comes to beating the competition. According to Nancy Burkhart, vice president and general manager of
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