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Essay / Research Paper Abstract
A 5 page paper examining the suitability of Colombia as an expansion site for Acme Computers. Based on current economic conditions, Colombia represents an attractive location in which to market Acme Computers. The people are receptive, and economic growth is such that the market for the products is more favorable now than in the past. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: CC6_KSmktgCompColo.rtf
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Unformatted sample text from the term paper:
and organizations involved in the personal computer industry all agreed that it was changing even before the downturn in the stock market. Shrinking sales, revenues and margins all are
problematic, but most personal computer manufacturers have long been investigating other avenues. Though Acme Computer has plans to expand into products other than personal computers, it still needs to
gain as much return from that source as possible. South America has not advanced as rapidly economically as had been hoped several years ago, but many areas are advancing
nevertheless and provide attractive markets for Dell. One of those markets is that of Colombia. Colombia Personal computers traveled along a linear
route in their evolution in the US, and there was little reason to design them around any consideration other than the qualities that could be built into the computer at
the time. Such is not the case in Colombia or in any other developing nation, however. Existing infrastructure is such that it is adequate for current needs but
only marginally so. Colombia currently is working to enhance physical infrastructure and, unlike the US and other developed nations, is not hampered by the need to greatly consider the
useful life of existing systems. Where networks are being developed, PC manufacturers can expect results to be state of the art. Where telecommunications capabilities are being increased, manufacturers
can expect that new installations will be based on fiber optics. Columbia is an extremely young country in that more than 95 percent
of the total population is under 65 years of age. Nearly a third (31.6 percent) of the population is under 14; 63.6 percent are between 15 and 64 (Columbia).
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