Here is the synopsis of our sample research paper on Market Research for the N-Gage. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
An 8 page paper discussing a market research project. The N-Gage is a Nokia product that is a small, independent game controller that also has cellular telephone and wireless Web capabilities. It is an MP3 player, a text messaging device and contains an FM radio. The purpose here is to conduct market research designed to gauge consumers’ acceptance of the product. Includes a cross-tabulation table and a frequency table. Bibliography lists 7 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmktgN-Gage.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
is a Nokia product that is a small, independent game controller that also has cellular telephone and wireless Web capabilities. It is an MP3 player, a text messaging device
and contains an FM radio. The purpose here is to conduct market research designed to gauge consumers acceptance of the product. The Environment
Market penetration in the US is lower than in any other developed market in the world. In 2001, Europe led the world in "mobile penetration at 40%, followed
by North America (30%)" (Wireless Users to Reach 1.1b in 2004, 2001, p. PG). Though overall market penetration in Asia was only 4 percent by the end of 2000,
that 4 percent total included 40 percent market penetration in Japan (Wireless Users to Reach 1.1b in 2004, 2001). In those regions where market penetration is highest (i.e., Europe
and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. Being first to market with innovations is important in Japan but
is of less concern in Europe and the US (Saran, 2002), though one study concludes that European mobile operators could be generating ?16 billion from wireless data revenues by 2007.
If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study predicts data revenues, 2002; p. PG). Of note in Japans
market, more than 60 percent of the population uses some version of the "handyphone," (PHS) which can be either a cell phone with Internet capabilities or a PDA with telephone
capabilities (Japans cell phone, PHS diffusion rate tops 60%, 2002). The Product Nokias N-Gage introduces a product that has not yet been seen
...