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Essay / Research Paper Abstract
A 5 page paper that discusses the vitamin market in Belgium. The writer comments on the attractiveness of the Belgian market, provides demographic data and comments on the reluctance of Belgians to self-medicate. A specific product, VitaPlen is discussed in terms of the appropriate target market. Bibliography lists 6 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGvtmblg.rtf
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Unformatted sample text from the term paper:
European Union (EU) and Brussels, the countrys capital also serves as the capital for the EU (source, Cultural Analysis, 2006). The centrality of Belgiums geographic location, bordered by France, Germany
and The Netherlands, makes this country an attractive trading partner (source, Cultural Analysis, 2006; source, Economic Analysis, 2006). The fact that Belgium has a growing economy, a well-developed transportation system
and is considered a "modern, technologically advanced European state" (source, Economic Analysis, 2006) add to its attractiveness for foreign direct investment (source, Economic Analysis, 2006). The median age of the
Belgium population is 40.55 years, however, 65.7 percent of the population is between the ages of 15 and 64 years (source, Economic Analysis, 2006). There are slightly more persons over
the age of 65 than under the age of 15, 17.4 percent compared to 16.9 percent, respectively (source, Economic Analysis, 2006). As with the rest of the industrialized world, Belgiums
population is aging. Overall life expectancy is 78.62 years (source, Economic Analysis, 2006). Life expectancy for males is 75.44 years and for females, 81.94 years (source, Economic Analysis, 2006). Belgium
has a comprehensive, sophisticated social health care system, in fact, "Socialized medicine provides for the healthcare of all citizens. . . . The cost of Belgiums comprehensive welfare system has
contributed significantly to the countrys budget deficits" (source, Cultural Analysis, 2006). Concerns regarding the quality of life and the quality of health care in Belgium are very similar to those
in the United States (source, Cultural Analysis, 2006). For example, the growth of the heavy industry sector has led to concerns about the quality of air and water, just
as in the U.S. (source, Cultural Analysis, 2006). Belgium has few natural resources and must import many different products, pharmaceuticals being one of those products (source, Economic Analysis, 2006). With
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