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Essay / Research Paper Abstract
A 10 page paper discussing five of the several ways that organizations can become international enterprises: export, startup, acquisition, joint ventures and franchising, and briefly examines the choice of approach made by Nortel when it expanded into the US from Canada two decades ago. The route chosen by Nortel was that of startup, but there were fewer choices workable then. There is no question that businesses today have far greater choices in how they will enter new international markets. Direct startup is viable only for the largest of companies now, but joint venturing has been used successfully by organizations of all sizes. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: CC6_KS-strat.doc
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Unformatted sample text from the term paper:
that could be of benefit to printers of all sizes, whether they be local copy shops or major publishing houses. She says that an effective strategy in todays market
and trend toward globalization is to watch the Top 50 for insight. The worlds largest companies have been focusing on market segments, and those businesses that have followed suit
"excelled in identifying and serving specific market niches. This is a good strategy in today s competitive arena" (Anonymous, 1999; p. PG). It
appears to be good advice. Many of the worlds largest companies have become international only recently; others, such as Glaxo-Wellcome, have maintained foreign offices for generations. The approaches
taken by the successful often have been widely divergent in their form and focus. The form of market entry chosen by some can depend on the nature of their
businesses, and specific approaches have worked well for the organizations involved. There are several ways to address market entry in the international arena, among them startup, acquisition, joint ventures
and franchising. Export needs to be included as well, but export also is a common factor within other forms of market entry.
Consultant and Government Aid Of those methods listed, joint venture is perhaps the most popular now. Consultants are available in nearly
all nations seeking partnership in some area, both within potential target nations and through the assistance of several national governments (Tseng, 1999; Janaky International, 1999). These consultants can be
valuable in matchmaking, introducing businesses wanted to enter the local market with those already active in it. Generally natives of the target nations, they are well versed in governmental
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