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Essay / Research Paper Abstract
This 3 page paper considers a scenario in which Apple have not yet entered the Chinese market with their iPads and iPhones. The paper considers the most appropriate market entry method for the organization and provides advice on the way market entry should be undertaken. The device incorporates lessons which can be learned from the experiences of Google within the Chinese market. The bibliography cites 3 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEaplchina.doc
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Unformatted sample text from the term paper:
lifecycle stage of the product and market and the market conditions. Considering the position of Apple there are a number of considerations. Best way to enter the Chinese market
Entering the market with iPhones and iPads Apple needs to choose the most appropriate manner of entry for their product. The market is one that is different from the western
markets; there are divergent cultures and different distribution structures which will need to be considered (Che and Facchini, 2009). If a firm has little knowledge of China then the learning
curve can be very steep, and costly. For this reason it is advisable that the firm work with a local partner that has knowledge of the markets. This will help
to reduce the length of the learning curve, increase access to the market and increase the gaining of sales and distribution agreements. The local partner, which should be a
local firm, will be in a strong position to offer advice on additional entry requirements. This will include the way that the product may need to be adapted to meet
the local market needs. As Apple has been able to undertake a high level of innovation and differentiate themselves not only in with the products, but with the association with
a lifestyle brand, changes may need to continue to embrace this differentiation. However, it needs to suit the local market, with some adaptation. The changes needed will include language changes
and consideration of the way the devices are used to ensure that there are suitable apps to meet the social and cultural requirements of the market. The localization of the
product in terms of functionality with the core product remaining the same, aided by local knowledge will optimise market entry. Foreign Market Entry Modes The actual entry may
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