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Essay / Research Paper Abstract
A 6 page paper. A fictitious company wants to enter the market in Africa. This paper discusses three options: licensing, opening a subsidiary and exporting. Bibliography lists 6 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGafgad.rtf
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Unformatted sample text from the term paper:
opening a subsidiary in a targeted country. In this scenario, New Gadgets wants to expand their business to Africa. The product is a high-tech machine item that weighs 1,000 pounds.
The company holds a 90 percent market share in North America. The company is also about to introduce a new manufacturing process that will reduce costs significantly. The company has
also conducted market research studies and determined Africa would be a good market for global expansion. The first option for global expansion would be to export the product from
the U.S. to a country in Africa for distribution and sales. This is the easiest strategy for market entrance and it could be less costly in the short-term. Interest in
American products is high across Africa, but most specifically in English- and French-speaking countries (U.S. Commercial Service, 2006). The greatest opportunities are found in Central and West Africa but there
is also the possibility for entering markets in South Africa. Numerous documents are required when exporting to Africa. These include: * Inspection Certificate. The agency importing the products must
have an import license from the Bureau Veritas (BRI) (Wesgro, 2006a). The goods must be inspected by the SGS (Wesgro, 2006a). * Pro-Forma Invoice. This is a provisional invoice that
specifies the estimated cost to the receiver and includes terms and conditions of the transaction (Wesgro, 2006a). * Commercial Invoice. This is the final invoice with the real costs (Wesgro,
2006). This will be scrutinized and must be accurate as well as in sync with all other documents pertaining to the shipment (Wesgro, 2006a). * Packing List. This includes all
the normal data, such as the quantity, weight, goods, number of pieces, identification marks, invoice number and so on (Wesgro, 2006a). * Certificate of Insurance. This should be obtained from
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