Here is the synopsis of our sample research paper on Manulife; BCG Matrix Analysis. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11 page paper uses the Boston Consulting Group Matrix (BCG Matrix) to examined the international insurance and financial management company Maulife, looking at the way the matrix can be used and for Manulife. The bibliography cites 8 sources.
Page Count:
11 pages (~225 words per page)
File: TS14_TEmanulife.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Financial Services Inc. as subsidiaries, has a broad range of products, and like any other firm it has the aim of increasing revenues and profits in a way that also
satisfies the demands of the customers. In order to undertake the firm needs to keep the range of products it offers under review. Many of the products may be seen
as generic, offering similar features to others on the market, such as life insurance which pays out if the insured person dies within the insured period. However, to remain competitive
the firm has to amend and alter the products to ensure they remain both competitive and attractive to the market. A strategic approach that can be utilized when looking
at a company through the products it is selling is that of the Boston Consulting Group Matrix (BCG Matrix). The approach is not based only on the products, but also
looks at the way cash is generated and can help with the underlying strategies which should be tackled by a firm. It is also possible to use the BCG
Matrix to look at different business units. This is a matrix that looks and the way in which markets can be
divided in terms of market share/growth and the cash usage and cash generation. This helps to show the way in which the products in each category can be seen and
the value that they may provide for a firm present. In looking at the model and seeing how this operates it is possible to consider the different aspects of Manulife.
The Matrix is shown in Figure 1 Figure 1; BCG Matrix Relative Market Share Market Growth Rate High High
...