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Essay / Research Paper Abstract
This 5 page paper discusses the skills and characteristics needed for managing in the global economy. The paper then discusses the issues faced by McDonald's and Starbucks in other countries. The paper comments on the special challenges faced by McDonald's because it is perceived as an American icon. It also describes how Starbucks entered the market in Japan. The focus is on the need to understand the culture of the other country. Bibliography lists 10 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGglmg4.rtf
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Unformatted sample text from the term paper:
borders come down, cultural barriers go up, presenting new challenges and opportunities in business" (Rosen and Digh, 2001, p. 70). The literacies to which these authors were referring included: *
Business literacy, which is about focusing and mobilizing ones organization (Rosen and Digh, 2001, p. 70). * Cultural literacy, which has to do with valuing and leveraging cultural differences (Rosen
and Digh, 2001, p. 70). There are numerous other management challenges the global leader faces, such as trade issues, environmental issues, security issues, human rights in developing countries, local and
global social problems (Howard, 1998). Allard suggested the following skills and characteristics are essential to the international manager: * The ability to communicate and cooperate in another culture. This includes
the ability to develop trust and teamwork with people from cultures that may be vastly different than ones own (Allard, 1995, p. 6). * Ability in more than one language,
such as the skill to communicate in the language of the host country (Allard, 1995, p. 6). * It is imperative that the manager is able to fully understand and
appreciate different cultures (Allard, 1995, p. 6). * Being aware of ones own biases, assumptions and even prejudices is imperative if the manager is to work effectively outside their home
country (Allard, 1995, p. 6). * The ability to learn and integrate new knowledge, thinking, and behavior. This includes learning about the host countrys customs and practices in the work
environment and incorporating these in ones management style (Allard, 1995, p. 6). All managers need to have excellent people skills, including communication. It is essential that managers know and understand
the host countrys laws related to the workplace as well as the cultural norms for doing business. Both McDonalds and Starbucks were fully aware of the criteria for successfully managing
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