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Essay / Research Paper Abstract
A 5 page paper. Change is one of the constants in today's business world, therefore, it is essential that leaders and managers know how to manage change. Resistance is a certainty with any change project. Managers need to understand what resistance is and why it occurs. This paper discusses these issues. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: ME12_PGchngm9.rtf
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Unformatted sample text from the term paper:
the only constant is change. Businesses must be flexible and adaptable to gain and retain a market share. As the consumer climate shifts, companies must also shift to meet the
needs and wants of consumers. This adds another wrinkle to success because the Internet provides consumers with an overload of information and many do indeed research products on the Web
before they purchase. Further, there is an immediacy in consumers desires. They want new products or improved products right now. This, in turn, places pressure on businesses to get that
product to market in a shorter period of time. Reich (2000) commented that the Web is the catalyst that changes everything. Add to this major emerging or re-emerging theories like
complexity theory and even the genome project and we see change affecting every part of our personal and work lives (Reich, 2000). Two things are certain about change. The
first is that many people consider change as an event, a moment in time but this is a false perception. Change is a process that occurs over time but it
is often in response to a more sudden change in the scientific and technological communities (Reich, 2000). Both Deutschman (2005) and Reich (2000) implied that if an organization does not
change it will soon go out of business. Another truism about change is that there will be resistance to any kind of change. That resistance is likely to come
from all levels in the organizations hierarchy and that resistance may well become hostile. Woodrow Wilson gave an off-handed comment about change that rings true: "If you want to make
enemies, try to change something" (Kotelnikov, 2004). Deutschman (2005) reported an IBM study that revealed that if confronted with a choice to makes changes to live or not, nine out
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