Here is the synopsis of our sample research paper on Management in the 21st Century - Assessment and Personal Development Plan. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 21 page paper looks at the skills needed for management skills in the 21st century, focusing one leadership and communication skills. The paper looks at the types of skills that need to be exercised and the way that they manifest from a theoretical performance and apply them to an individual who wishes to be a marketing director, and then presents a personal development plan for gaining the skills that are needed. The bibliography cites 45 sources.
Page Count:
21 pages (~225 words per page)
File: TS14_TE21ldcomm.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
new careers are emerging as a result of these changes, the emergence of the internet for both consumer sales and marketing as well as business to business sales and marketing
has been a phenomenon of the twenty first century. This is evidenced in many ways; In 1995 only 50 financial institutions had their own web sites, by 2002 this is
14,000 and in 1995 there were no credit card applications submitted over the web, but in 2002 1.5 million were submitted and today almost all credit cards in developed countries
can be applied for online and almost all financial institutions have their own web sites (Chaffey, 2007). This is just one example that shows the way that the internet has
had a direct impact on the way that commerce takes place. Many theorists, such as Porter and Kramer (2006, 2001) and Mintzberg
et al (2008) argue that this has little impact on many existing business theories and the way firms compete, but does accept that the mediums and structures have changed. It
is this change that has opened up new opportunities and career paths. The increased use of the internet and the way it opens up opportunities and challenges for commerce requires
the input and support from a number of different professionals that can work is this changing and dynamic environment. Marketing is key to any industry and essential to almost every
firm, unless buyer know that a product is available and have a motivation to make a purchase they are unlikely to buy a good or service (Kotler and Keller, 2008).
The importance of the marketing manager is the same as in traditional markets, being able to understand target markets and play a
...