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Essay / Research Paper Abstract
5 pages in length. A major area of concern for hospital executives is the fact that as managed care contracts increase, hospital marketing orientation decreases. Managed care unfortunately seems to force hospitals to concentrate on cost control more than the customer satisfaction and improved business results that occur from positive marketing orientation. Bibliography lists 5 sources.
Page Count:
5 pages (~225 words per page)
File: D0_JGAhospt.doc
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Unformatted sample text from the term paper:
care contracts in an efficient manner. Often there is not enough administrative support to track patient care and to control costs under capitation contracts. Because more than fifty
percent of physician-hospital organizations have no full-time staff for tracking their finances and information systems, they are not adequately tracking their managed care contracts. While most have medical directors,
few of them are fulltime personnel. Mike Goran, MD, the national director of managed care for Ernst & Young, indicates there is only a half-finished picture for the integration
of hospitals with managed care. There has been only minimal global billing practice, utilization management and true service consolidation (Johnssen 3). Because of the huge growth in managed care
over the recent years, many hospitals and physicians are hurrying to join in. The reasons most of them state for joining the managed care contracts are to share financial
risk, contract directly with employers, enhance the quality of care and promote collaboration with medical staff. In spite of these good reasons, however, the lack of administrative assistance necessary
to manage the costs associated with the managed care contracts is forcing many hospitals to take a second look at these problems. Studies have found that only sixteen percent
of those hospitals in a managed care contract consider joint billing to be important. Only nine percent place importance on group purchasing power (Johnssen 3). While failure to track
and control charges could prove to be costly, few are taking the necessary steps to implement changes that would correct this error. The administrative tracking is not the only
problem hospitals face when considering the managed care contracts. Marketing is another aspect to be examined. To succeed, hospitals must know their markets, attract sufficient resources, offer suitable
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