Sample Essay on:
Making Culture: Gender Stereotyping in Advertisement

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Essay / Research Paper Abstract

This is a 5 page paper that provides an overview of gender stereotyping in advertising. The particular mechanisms by which ads affect culture are explored and examples are shown. Bibliography lists 10 sources.

Page Count:

5 pages (~225 words per page)

File: KW60_KFsexadv.rtf

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Unformatted sample text from the term paper:

listed below. Citation styles constantly change, and these examples may not contain the most recent updates. Making Culture: Gender Stereotyping in Advertisement , 9/2010 VISIT /aftersale.htm--properly! Advertisements are all around us. In a recent episode of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements into his dreams by boasting that the 20th century had advertisements "only on TV and radio, and in magazines, and movies, and at ball games... and on buses and milk cartons and t-shirts, and bananas and written on the sky". The joke is a good one, precisely because of the extent to which it is literally true. Throughout the 20th century, advertisements could be found everywhere throughout Western society, to the extent that most experts now consider the work of advertisers to be a formative aspect of culture. In the 21st century, with the advent of internet technologies, the presence of ads has only increased. In fact, ads now act as something like a currency, with many valuable online services such as e-mail and webhosting being offered for free, in exchange for the users viewing a few ads. Those who want to reduce the prevalence of advertisements are often met with the argument that no ad can force someone to purchase a product... but is this really true? If ads can have a formative impact upon our culture, doesnt it follow that theyre also capable of informing and influencing the decisions we make and the values we hold as a culture? One of the most impactful ways in which advertising has affected modern culture is in the continued stereotyping of gender roles, particularly in the case of women. This paragraph helps the student ...

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