Sample Essay on:
Major vs. Independent Record Labels

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Essay / Research Paper Abstract

A 9 page paper weighing whether to sign with a major record label or an independent one. When opportunities to record with any label – as opposed to self-recording and self-promoting recordings – arise, artists must decide which path can benefit them most. Reaching this decision requires attention to several factors, not the least of which is the artist’s ultimate goal. Is it to be widely known as a result of having several hits that gain significant radio airplay and sell many copies of recordings? If so, then the major label likely will be better suited to the artist. If the artist’s ultimate goal is merely to further the type of music to which s/he is dedicated and can do so without preconceived ideas of the financial rewards that may result, then the independent label may be the best choice. Further, there are control issues to consider as well. Includes a letter of transmittal and an executive summary. Bibliography lists 4 sources.

Page Count:

9 pages (~225 words per page)

File: CC6_KSmktgMusicRecL.rtf

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Unformatted sample text from the term paper:

As you requested, I have completed a review of features of independent record labels as compared to larger, established major record labels such as Sony, MCA or Columbia. As expected, the difference in approach of independent and major labels ultimately reduces down to who or what the label considers to be its customer. From the artists perspective, major labels are more likely to regard wholesalers as primary customers, consumers as secondary. Artists, in the view of the major record label, collectively constitute a tool by which major labels make sales to customers. In contrast, the independent labels perspective of the customer is far different. Music wholesalers and retailers are regarded as customers, of course, but secondarily to the artists themselves. Independent labels cannot offer all of the "muscle" in the industry inherent with major labels influence; the quality that independent labels use to create a balance is greater service to the artist as the primary customer. The type of music in which the artist specializes creates another consideration in whether to contract to a major or independent label. The "middle ground" of standard types of music - rock, classics, country, jazz, etc. - may be better served in the environment in which the major labels operate. When music types are more extreme or narrowly-focused and therefore are likely to appeal to a more narrowly-defined audience, then the artist providing this type of music may be better served by contracting to an independent label. The enclosed report explains these points in greater detail. Please contact me directly at (123)456-7890 or music@music.com if you have any questions about the enclosed ...

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