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Essay / Research Paper Abstract
This 9 page paper looks at issues that face managers of global firms, such as the way to manage what products are sold, supply chain management, marketing and positioning and how these should be either standardized or localized. The bibliography cites 11 sources.
Page Count:
9 pages (~225 words per page)
File: TS14_TEmanglocomp.rtf
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Unformatted sample text from the term paper:
leveraged in terms of strategic development. The realization of the global village envisioned by Marshall McLuhan (1970), long before the current technology that facilitated accelerated globalization of the last few
decades emerged. The difficulty has been seen with such diverse companies as BP, BA, The Body Shop and even Marks and Spencer,
the later of which has suffered as a result of the failure to expand successful into many markets (Wilson, 2001), and it is an issue being considered by Tesco at
the current time as it expands internationally and is attempting to gain a footholds in the US market with the Fresh and Easy brand (Finch, 2009) . Not all
of these firms may e seen as global, but they are, or where trying to move in that direction. The range of issues include the way products are sold,
what products are marketed, the way that the goods are sourced and the supply chain managed and whether there will be the use of an ethnocentric or a polycentric approach
to the way that the organization is organized and operates. When considering these issues they may be seen to be enveloped in
the issue of to what degree and how to whether globalize or localize strategies across the different countries. For any product being sold the global environment will present many challenges
due to the diversity of culture and socioeconomic conditions and the variation in commercial paradigms already in place. The choice will begin with a consideration of the way in which
the product will be developed and marketed with the choice between a globalized strategy, or one that is localized to the local markets.
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