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Essay / Research Paper Abstract
This 6 page paper examines the Maimonides Medical Center for a marketing perspective, looking at the organizations 4 P’s of product, price, placement and promotion. The importance of partnerships for the marketing is that along with the identification of the target market. The bibliography cites 4 sources.
Page Count:
6 pages (~225 words per page)
File: TS14_TEmaimon.doc
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Unformatted sample text from the term paper:
profit making hospital, in order to understand the way in which the facility may be marketed and the market it serves the facility may be examined in terms of the
marketing requirements and relationships. 2. 4 Ps 2.1 Product Maimondies Medical Center products can be examined in the form of the services that they offer to their patients, who are their
customers. The medical center provides a wide range of hospital and medical services, the hospital offers a total of 705 beds, in addition to this there are 70 primary care
and speciality programs providing healthcare support for a wide range of different conditions (Maimondies Medical Center, 2011). In addition to the direct
treatment and preventative medical services that are offered the center also undertakes research and education which supports the services offered (Maimondies Medical Center, 2011) There are several areas of speciality,
the hospital has five centers of excellence, this includes the cardiac Institute, where medical and surgical care for a wide range of cardiac conditions are provided for both adults and
children, this cardiac unit is received awards, including the HeatlthGrade Cardiac Excellence Award in 2009 and 2010, as well as the HealthGrade Coronary Intervention Excellence Award in 2008, 2009 and
2010. The second set of excellence is the Jaffe Stroke Centre (Maimondies Medical Center, 2011) The ACE Unit which specializes in geriatric patients, not only direct care, but also supporting
their families and their home environments. The 4% of excellence is the cancer center, and the last is the pediatric unit, which is the Maimonides Infants and Childrens Hospital of
Brooklyn, within this set of excellence is the Stella and Joseph Payson Birthing Center, which delivers more babies than any other hospital in the state of New York (Harticollis and
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