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Essay / Research Paper Abstract
This 4 page paper is a plan for the opening of a new unisex hairdresser looking at a business summary, the costs of starting up and then a six month forecast. The bibliography cites 4 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEhairdress.rtf
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Unformatted sample text from the term paper:
market is male and females adults and their children that live and work in the area. The hairdresser is seeking to be competitive as such the prices are middle of
the market with some position as such the target market is likely to be middle income families which also reflects the area in which the hairdresser is located. The
aim is for the mainstream of mass market with traditional style haircuts. The business will aim to provide a service at the times needed, meaning that there will be
some late night opening hours to enable those who are working to make use of the hair dresser and at a later date there may be the sale of hair
products to compliment the services offered. Differentiation is with the family approach and the use of a loyalty scheme to be developed to create loyalty (Hooley et al, 2003) Research
If we look at level if investment that will be needed we can look at the level of expenses that will be invested. Advertising will be the first cost.
This will also be an ongoing cost, the marketing will need to start before the hairdresser owns and at an assumed cost of $160 per small averment and $320 per
large advertisements in a local newspaper we can argue that as an ongoing cost. There will need to be one advertisement a week, starting with the larger adverts and then
dropping down to three small and then one large to maintain image. The initial investment will need to be higher as launches need to be more aggressive and visible and
make the customer aware of the services (Kotler, 2003). We will assume that in the first month there an marketing budget of $1,000 for adverts, the placement of the business
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