Here is the synopsis of our sample research paper on Madcap CraftBrew and Bottleworks: Zebra Beer Continued. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 4 page paper recommending that a microbrewery that wants to grow form an alliance with a mail-order beer club in an effort to place its product with a greater number of people as well as increase sales and repeat business. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSmktgZeBeer2.rtf
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Unformatted sample text from the term paper:
Madcap CraftBrew and Bottleworks Company, the producer of Zebra Beer, has been pouring money into promoting its microbrewery beer, but with only a relatively small measure of success. Though
the beer is quite popular as microbrewery products go, Madcaps marketing budget is not sustainable over time. The company needs to find an alternative approach, one that does not
try to directly compete with companies such as Anheuser-Busch and Miller Brewing. Defining the Target Audience In Up Against the Wal-Marts, Taylor and
Archer (1994) urge small retailers to learn to compete against the "big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only
hope to approximate. Of course Madcaps situation is greatly different than that of a Mom-and-Pop hardware store suffering at the hands of the new Wal-Mart down the street, but
in many respects Madcaps response should be similar. The similarity, of course, originates with microbreweries likelihood of success in gaining the support of
local distributors. It is immensely difficult to secure any type of commitment from those whose primary business is serving not customers, but either Anheuser-Busch or Miller. It is
the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. The greatest
difficulty in this task is that those who seek out the products of microbreweries are notoriously disloyal to those microbreweries. They seek to try every "new" label available in
the local market. Madcaps process and product have won several awards, and those who have tried Zebra Beer agree that it may be the best theyve ever tasted.
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