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Essay / Research Paper Abstract
A 7 page paper discussing the macroenvironment in which Boeing will be launching the 787 Dreamliner when it becomes available in 2006, for the purpose of establishing a strategic plan for the company. The paper examines the economy and sociocultural considerations, choosing to focus on economic conditions. The Dreamliner is expected to be much more fuel efficient than current models, thereby bringing benefit to Boeing's commercial airline customers which are reeling in the face of spiraling fuel costs. Bibliography lists 4 sources.
Page Count:
7 pages (~225 words per page)
File: CC6_KSboeingMacro.rtf
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Unformatted sample text from the term paper:
Hoovers Online aptly describes the Boeing Company as the "800-pound gorilla of US aerospace" (Boeing Co.). It is the worlds largest aerospace company, though only the second-leading manufacturer
of large commercial jets behind European Airbus. In the US, Boeing also competes with Lockheed Martin, the leader in defense contracting, though it also operates under a variety of
alliances with its American competitor the most notable of which is the Space Shuttle. "Boeings commercial aircraft include the 787 Dreamliner (due in 2008), 767, 747, and the 737;
military aircraft include the F/A-18 Hornet, the F-15 Eagle, the C-17 Globemaster III transport, and the AH-64D Apache helicopter" (Boeing Co.). It is the commercial division that is of
interest here. "Boeings Vision 2016 mission statement spells out three business strategies" (Arkell). These three strategies are: * "Run healthy core businesses...
* "Leverage core strengths... * "Open new frontiers" (Arkell). Boeings internal strengths include a highly educated and dedicated workforce; extensive experience in designing
and constructing commercial jetliners; and a reputation for innovation. Its internal weaknesses include a history of management missteps (though it now has a new CEO) and a scattered workforce
that operates throughout the world but generally reports to the US headquarters. General Environment The overall economy and the state of the commercial
airline industry in the US directly affect Boeings future. The Economy Business in the US has been recovering slowly from the recession of
2001-2002. Travel has increased again, but at a time in which all businesses are highly cost-conscious. Competition continues to increase beyond any point that anyone would have believed
...