Sample Essay on:
Macroeconomic Forecasts for Wal-Mart, Sears and Target

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Essay / Research Paper Abstract

A 4 page paper discussing forecasts for these companies 2004-2006 in terms of macroeconomic factors. Of course the macroeconomic environment plays a huge role in retailers’ success, but then so do those who establish and then implement policy and goals. Sears and Target are not entirely equal with Wal-Mart in terms of buying power, but they have the necessary management tools that could place them on more equal footing with the retail giant. What management does with the opportunities before it depends less on having ready cash than it does on practicing sound management. Bibliography lists 7 sources.

Page Count:

4 pages (~225 words per page)

File: CC6_KSmgmtEconWal.rtf

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Unformatted sample text from the term paper:

There has been a nearly-unprecedented boom in productivity in the U.S. over the past three years, but the gain has been distributed unevenly across classes. The increase is reflected in the highest-ever household net worth, while there has been little movement in wages and salaries. What this means for the nation and for the retail industry is that increases have been in terms other than those of greatest influence on the retail industry. Much of the increase has been in the form of investments and as such belongs only to those holding stock in individual companies affected by the increase. Though net worth has increased, much of the change has been in household asset valuation. Those families and individuals holding few if any assets for the most part have missed out on the benefits of the gains, except in indirect measures. The measure that "counts" for retail is that which is defined in wages and salaries, for that is the measure that households most readily can translate into purchases at their local Wal-Mart, Sears or Target. Wal-Mart As have many, Browning (2004) recently mentioned the surprise announcement by Wal-Mart that the company expects a decline in sales for the current quarter. Lehman Brothers takes a much more in-depth look into Wal-Marts prospects over the next two years. During a recent conference call, Wal-Mart CEO Lee Scott put forth encouraging views of the short-term future in terms of macroeconomic conditions. Wal-Marts "Management believes that the companys exceptionally strong performance in January bodes well for the new fiscal year" (Drbul, 2004), particularly in light of changes in economic indicators. CEO Scott was optimistic about the economy in general, but ...

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