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Essay / Research Paper Abstract
This 4 page paper discusses the performance of the new car industry in the US and the level of sales between 2002 and 2006 considering the different macro economic factors that may have influenced the level of sales. The paper includes two graphs, one comparing new car sales with the growth on the GDP and one comparing the sales with unemployment rates. The bibliography cites 2 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEcarUS06.rtf
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Unformatted sample text from the term paper:
been the automotive industry, with companies such as General Motors and Ford suffering. There is increased competition and the growth rate of sales in the industry is limited in the
new car sales market. There are a large number of macroeconomic factors that impact on the decision making process for a new car. This is a large purchase which
may be undertaken by either an individual or a company. The purchase of a car is often a purchase that can be delayed should the buyer deem it necessary; as
such this is not an essential purchase. Where a car is essential there is still a choice, the buyer may choose to buy a used car. This is therefore a
purchase that is a choice for many purchasers. For some companies, such as lease companies the purchase may be seen as more essential. When looking at the macro environmental
factors one of the first that may impact on purchases of new cars is the interest rates. Where interest rates are high more income for a company or an individual
will be spent paying bills, such as loans, credit cards or other debts. When interest rates increase this lowers the level of disposable income that is available, lessening the spending
power. For businesses there is a duel effect, they may find that they also have a drop in revenues as their customers reduce their spending. Taking on a car loan
for a new car may also be seen in a more negative light when interest rates are high. The GDP is also a leading indicator. This is an indicator of
the way that the economy is performing as a whole. It is expected t increase each year in numerical terms due to inflation. Real growth is the rate of growth
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