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Essay / Research Paper Abstract
This 3 page paper provides a hypothesis in regard to why there are Mac versus PC commercials. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: RG13_SA938mac.rtf
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Unformatted sample text from the term paper:
" The Im-a-Mac/Im-a-PC commercials that began in 2006 found endless ways to draw entertaining comparisons between the joys of owning a Mac and the hassles of owning a PC" (p.10).
In retaliation, Microsoft hired Jerry Seinfeld to the tune of ten million dollars to counter the attack ads (Hutchens, 2008). Each of the PC firms and software manufacturers, and
Apple, has opposed one another, trying to say that they each have the best product. They each try to gain market share in order to capitalize on the industry, but
of course, each has done very well in their own right. Why do the manufacturers feel they have to prove that they are better than their competitors? Although it seems
as if it is a competition, the tug of war stems from a rivalry that goes back to the 1980s. It seems as if the rivalry is more than something
pertaining just to sales. After all, there are many manufacturers of televisions, washing machines and telephones, and even computers, so there is little need to really put down the other
to gain market share. Some industries do prove to be competitive, and this is particularly true when there are two brand leaders such as Coke and Pepsi. The taste tests
that used to be conducted years ago have a lot of similarities to the Mac versus PC phenomenon today. Why do they do it? Basically, there are two camps
in the computer world and they are divided by Mac and PC. Apple creates high quality, state of the art computers and Mac people put down those who do not
jump on the Apple bandwagon. Conversely, PC people enjoy their affordable machines and try to prove that theirs are better than Mac and cheaper to boot. A recent commercial shows
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