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Essay / Research Paper Abstract
This 4-page paper focuses on the importance of MNC and their corporate responsibility. Nike is used as an example. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: D0_MTmultincsr.rtf
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Unformatted sample text from the term paper:
especially with companies in emerging markets. In China, for example, many western multinational corporations (MNCs) strike up deals with Chinese companies because the Chinese companies know how to do business
in the land. Theyre more familiar with the infrastructure, the logistics and how to work with the government. One issue that hasnt been
tackled to great extent is the issue of corporate social responsibility (CSR). CSR is primarily a Western animal -- companies in Europe and the U.S. have figured out that doing
things from being environmentally friendly to providing great benefits to workers in Third World companies makes them look very good in the eyes of stakeholders and the general public.
But can multinational corporations who are forming strategic partnerships and joint ventures become socially responsible? Can this be done, even if two companies are
from different cultures? Experts believe that if companies can be in a place where theyre on the same page, that yes, moving in the direction of CSF can be done.
When it comes to CSR, the poster child of how not to do this can be laid at the feet of Nike. During
the 1990s, Nike thought up the brilliant idea of outsourcing manufacturing activities to overseas suppliers. All was well and good, at least until activists revealed the sweatshop conditions that existed
for Nike workers (Zadek, 2004). Throughout the painful process, Nike not only learned how to become a good corporate citizen, but it has tried to remain current with the publics
ever-changing ideas of what good corporate citizens are and what they need to do (Zadek, 2004). Zadek points out that MNCs tend to
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