Here is the synopsis of our sample research paper on MILLS CORPORATION -- MARKETING OVERVIEW. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11-page paper examines the strategyes of Mills Corporation, the retail REIT that owns properties throughout the U.S. and around the world. The paper also includes an industry analysis, conclusions and recommendations. Bibliography lists 8 sources.
Page Count:
11 pages (~225 words per page)
File: D0_MTmillsco.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
investment trust, also known as a REIT. In this paper, well provide an environmental/industry analysis to determine the competitiveness of Mills environment,
then suggest two or three ways in which Mills can remain competitive in the industry. The Mills Corporation, as mentioned before is
a REIT; more specifically, its a retail REIT that owns 15 megamalls throughout the U.S. (Stimets, 2005). Mills tends to place its regional malls just outside a citys metropolitan area,
typically about 15 to 40 miles away from the center of town (Stimets, 2005). The tenants of Mills malls include multiplex movie
theaters, manufacturers outlets, themed/chain restaurants and specialty retailers and boutiques (Stimets, 2005). The company develops some of its properties by striking partnerships and joint ventures with other mall builders (competitors)
including Simon Property Group and Taubman Centers (Stimets, 2005). In addition to its megamalls, Mills also owns 20 other properties such as
traditional malls and outdoor shopping centers, as well as a 50 percent stake in nine regional malls that are owned a division of General Motors.
About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The
company has completed its first international venture, a retail and entertainment complex in Madrid, and is also seeing additional opportunities in Europe (Stimets, 2005). More recently, Mills just bought St.
Enochs Shopping Centre, located in Glasglow, making its first foray into the United Kingdom (Marriott, 2005). This is part of Mills plan -- for the UK to represent 10 to
...