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Essay / Research Paper Abstract
This paper reviews various aspects of the Microsoft Corporation in Redmond, Wash. Topics covered include organizational, some history, marketing, challenges and financial information. Bibliography lists 3 sources.
Page Count:
9 pages (~225 words per page)
File: D0_MTmicbac.rtf
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Unformatted sample text from the term paper:
follows legal suits or the computer industry, Microsoft is also no stranger. Ever since Bill Gates dropped out of Harvard University, and with friend Paul Allen improved on a particular
Disk Operating System, Microsoft has been a leading technology company with customers not just in the United States but all over the world. The question becomes, however, is Microsoft a
solid company? This might seem as though it is an unusual question, as to many of its competitors (and some of its consumers), the company is considered an 800-pound gorilla
that simply wont go away. But like many companies in the down economy, Microsoft has had its ups and downs. Later on in this paper, well examine the companys finances
and will take note that profits and revenues are down somewhat from those reported during FY 2000. In addition, it has been
questioned that with Bill Gates no longer at the actual helm of the company, if the company would survive. Because the company was basically determined as a "Bill Gates" company,
likely as not, there was justification for the concern. The purpose of this paper is to determine Microsofts background, the profile of
the company, its marketing abilities and finances. Through this paper, well try to prove that despite the challenges the company has faced, it is still a strong company to work
for and to invest in. Company Profile According to Microsoft Corporations web site, in June 2002, the companys CEO, Steve Ballmer, re-evaluated
the companys mission as follows: "Microsofts mission is to enable people and businesses throughout the world to realize their full potential" (Microsoft Corporation, 2002). This was an upgrade from Gates
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