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Essay / Research Paper Abstract
This 3-page paper details how a consultant hired by the San Diego Tourist Association might pitch a promotional and marketing plan about San Diego to Europe.
Page Count:
3 pages (~225 words per page)
File: D0_MTmemosdta.rtf
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Unformatted sample text from the term paper:
San Diego as a tourist destination. The consultant has been charged with developing a marketing strategy to encourage the tourism in Europe. The following is an example of how such
a memorandum might read. TO: San Diego Tourist Association FROM: (Students Name) RE: Promotion Strategies for Europe Thanks for meeting with us the
other day. We look forward to working with you and helping to bring the word of San Antonio as a viable tourists destination to the European Community. After careful review
of the information, were proposing the following strategies. Target specific countries. While it would be a lot of fun to blanket the
entire European continent, it simply wouldnt be effective. The proposed plan here is to target three countries with the promotional message and, depending on the success of the promotion, we
can roll this out to other countries. Were suggesting that English-speaking countries be targeted, which would involve England, Scotland and Wales. The reason for this is to save some funds
on having to translate the message into various different languages. Well give these locations a trial run for about six months and, depending on their success, will move to other
countries. Target specific demographics. Not everyone will be able to afford to come to the United States, so its important that specific
demographics be targeted. Well be targeting households earning at least $75,000 USD a year. Well also be targeting households with children between the ages of seven and 16. The reasoning
here is two-fold. First, families with very young children arent going to want to take a 10-hour flight to get to San Diego. Second, this gives us opportunity to target
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